Explainer videos are an effective way for businesses to communicate their message, showcase their products or services, and ultimately drive conversions. These videos are short, visually appealing, and easy to understand, making them a popular tool for businesses of all sizes. However, while the visual elements of an explainer video are important, the voiceover can make or break the success of the video. A good voiceover can captivate your audience, convey your brand personality, and ultimately drive conversions. In this article, we’ll explore the key factors to consider when selecting a voiceover artist for your explainer video, including tone, style, and experience. We’ll also provide some tips on how to work with a voiceover artist to get the best possible results. Whether you’re creating your first explainer video or looking to improve an existing one, this guide will help you make the right choice for your business.
What is an explainer video?
An explainer video is a short, animated video that explains a product, service, or idea in a simple and engaging way. These videos typically range from 30 seconds to 2 minutes in length and are designed to be easy to understand, visually appealing, and shareable. Explainer videos can be used for a variety of purposes, including marketing, advertising, and training. They are an effective way to communicate complex ideas or concepts in a simple and engaging way.
The importance of a good voiceover in an explainer video
While the visual elements of an explainer video are important, the voiceover can make or break the success of the video. A good voiceover can add personality and emotion to your video, making it more engaging and memorable. It can also help to establish your brand voice and create a connection with your audience. On the other hand, a bad voiceover can be distracting, boring, or even off-putting, causing your audience to lose interest in your video and your message.
Factors to consider when choosing a voiceover artist
When selecting a voiceover artist for your explainer video, there are several factors to consider. These include tone, style, and experience.
Tone
The tone of your voiceover should match the tone of your video and your brand. If you’re creating a fun and lighthearted video, you’ll want a voiceover artist who can convey that tone with their voice. Similarly, if you’re creating a serious or professional video, you’ll want a voiceover artist who can convey that tone as well. The tone of your voiceover should be consistent with the tone of your brand and your message.
Style
The style of your voiceover should also match the style of your video. If you’re creating a cartoon or animated video, you’ll want a voiceover artist who can match that style with their voice. If you’re creating a live-action video, you’ll want a voiceover artist who can match the style of the video with their voice. The style of your voiceover should be consistent with the style of your video and your message.
Experience
The experience of your voiceover artist is also important. You’ll want to choose an artist who has experience in your industry or niche. This will ensure that they understand your message and can convey it effectively with their voice. You’ll also want to choose an artist who has experience in voiceover work and can deliver a high-quality recording that is clear and easy to understand.

How to find and hire a voiceover artist
Now that you know what factors to consider when selecting a voiceover artist, the next step is to find and hire one. There are several ways to find voiceover artists, including online marketplaces, talent agencies, and freelance websites.
Online marketplaces
Online marketplaces like Fiverr and Upwork are a great place to find voiceover artists. These platforms allow you to post a job listing and receive bids from voiceover artists. You can then review the bids and choose a voiceover artist that meets your requirements.
Talent agencies
Talent agencies specialize in representing voiceover artists and can help you find the right artist for your project. These agencies typically have a roster of voiceover artists that they work with and can provide you with a selection of artists to choose from.
Freelance websites
Freelance websites like Freelancer and Guru are also a good place to find voiceover artists. These platforms allow you to post a job listing and receive bids from freelance voiceover artists. You can then review the bids and choose a voiceover artist that meets your requirements.
Tips for working with a voiceover artist
Once you’ve found the right voiceover artist for your project, the next step is to work with them to get the best possible results. Here are some tips to help you work effectively with your voiceover artist:
Communicate clearly
Make sure you communicate your requirements and expectations clearly to your voiceover artist. This will help them to understand your message and deliver a voiceover that meets your needs.
Provide context and direction
Provide your voiceover artist with context and direction for your project. This will help them to understand the tone, style, and message of your video and deliver a voiceover that is consistent with your brand.
Be open to feedback
Be open to feedback from your voiceover artist. They may have suggestions or ideas that can help to improve the quality of your voiceover. Listen to their feedback and be willing to make changes if necessary.
Examples of effective voiceovers in explainer videos
To help you get a better idea of what a good voiceover sounds like in an explainer video, here are some examples of effective voiceovers:
Dropbox
Dropbox’s explainer video features a voiceover that is clear, engaging, and easy to understand. The voiceover matches the tone, style, and message of the video perfectly, helping to establish the brand’s voice and create a connection with the audience.
Mint
Mint’s explainer video features a voiceover that is fun, lighthearted, and energetic. The voiceover matches the tone and style of the video, helping to make the video more engaging and memorable.
Crazy Egg
Crazy Egg’s explainer video features a voiceover that is clear, professional, and authoritative. The voiceover matches the tone and style of the video, helping to establish the brand’s voice and credibility.
Voiceover services and resources
If you’re looking for voiceover services or resources, here are some options to consider:
Voices.com
Voices.com is an online marketplace for voiceover artists. They offer a wide selection of voiceover artists with different tones, styles, and experience levels.
Voice123
Voice123 is another online marketplace for voiceover artists. They offer a selection of voiceover artists with different tones, styles, and experience levels.
Upwork
Upwork is a freelance website that offers voiceover services. You can post a job listing and receive bids from voiceover artists.
Conclusion
Choosing the right voiceover artist for your explainer video is an important decision. The voiceover can make or break the success of your video, so it’s important to choose an artist who can convey your message effectively and engage your audience. By considering factors like tone, style, and experience, and following tips for working with your voiceover artist, you can create a video that is not only visually appealing but also effective in communicating your message and driving conversions.
Rob Haller
314-604-6544
stlouisdroneservices@gmail.com