How to choose the right voiceover for your explainer video.

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Explainer videos are an effective way for businesses to communicate their message, showcase their products or services, and ultimately drive conversions. These videos are short, visually appealing, and easy to understand, making them a popular tool for businesses of all sizes. However, while the visual elements of an explainer video are important, the voiceover can make or break the success of the video. A good voiceover can captivate your audience, convey your brand personality, and ultimately drive conversions. In this article, we’ll explore the key factors to consider when selecting a voiceover artist for your explainer video, including tone, style, and experience. We’ll also provide some tips on how to work with a voiceover artist to get the best possible results. Whether you’re creating your first explainer video or looking to improve an existing one, this guide will help you make the right choice for your business.

The voiceover can make or break the success of your video, so it’s important to choose an artist who can convey your message effectively and engage your audience.

What is an explainer video?

An explainer video is a short, animated video that explains a product, service, or idea in a simple and engaging way. These videos typically range from 30 seconds to 2 minutes in length and are designed to be easy to understand, visually appealing, and shareable. Explainer videos can be used for a variety of purposes, including marketing, advertising, and training. They are an effective way to communicate complex ideas or concepts in a simple and engaging way.

The importance of a good voiceover in an explainer video

While the visual elements of an explainer video are important, the voiceover can make or break the success of the video. A good voiceover can add personality and emotion to your video, making it more engaging and memorable. It can also help to establish your brand voice and create a connection with your audience. On the other hand, a bad voiceover can be distracting, boring, or even off-putting, causing your audience to lose interest in your video and your message.

Factors to consider when choosing a voiceover artist

When selecting a voiceover artist for your explainer video, there are several factors to consider. These include tone, style, and experience.

Tone

The tone of your voiceover should match the tone of your video and your brand. If you’re creating a fun and lighthearted video, you’ll want a voiceover artist who can convey that tone with their voice. Similarly, if you’re creating a serious or professional video, you’ll want a voiceover artist who can convey that tone as well. The tone of your voiceover should be consistent with the tone of your brand and your message.

Style

The style of your voiceover should also match the style of your video. If you’re creating a cartoon or animated video, you’ll want a voiceover artist who can match that style with their voice. If you’re creating a live-action video, you’ll want a voiceover artist who can match the style of the video with their voice. The style of your voiceover should be consistent with the style of your video and your message.

Experience

The experience of your voiceover artist is also important. You’ll want to choose an artist who has experience in your industry or niche. This will ensure that they understand your message and can convey it effectively with their voice. You’ll also want to choose an artist who has experience in voiceover work and can deliver a high-quality recording that is clear and easy to understand.

Voice over talent reading a script.
Voice over talent reading a script.

How to find and hire a voiceover artist

Now that you know what factors to consider when selecting a voiceover artist, the next step is to find and hire one. There are several ways to find voiceover artists, including online marketplaces, talent agencies, and freelance websites.

Online marketplaces

Online marketplaces like Fiverr and Upwork are a great place to find voiceover artists. These platforms allow you to post a job listing and receive bids from voiceover artists. You can then review the bids and choose a voiceover artist that meets your requirements.

Talent agencies

Talent agencies specialize in representing voiceover artists and can help you find the right artist for your project. These agencies typically have a roster of voiceover artists that they work with and can provide you with a selection of artists to choose from.

Freelance websites

Freelance websites like Freelancer and Guru are also a good place to find voiceover artists. These platforms allow you to post a job listing and receive bids from freelance voiceover artists. You can then review the bids and choose a voiceover artist that meets your requirements.

Tips for working with a voiceover artist

Once you’ve found the right voiceover artist for your project, the next step is to work with them to get the best possible results. Here are some tips to help you work effectively with your voiceover artist:

Communicate clearly

Make sure you communicate your requirements and expectations clearly to your voiceover artist. This will help them to understand your message and deliver a voiceover that meets your needs.

Provide context and direction

Provide your voiceover artist with context and direction for your project. This will help them to understand the tone, style, and message of your video and deliver a voiceover that is consistent with your brand.

Be open to feedback

Be open to feedback from your voiceover artist. They may have suggestions or ideas that can help to improve the quality of your voiceover. Listen to their feedback and be willing to make changes if necessary.

Examples of effective voiceovers in explainer videos

To help you get a better idea of what a good voiceover sounds like in an explainer video, here are some examples of effective voiceovers:

Dropbox

Dropbox’s explainer video features a voiceover that is clear, engaging, and easy to understand. The voiceover matches the tone, style, and message of the video perfectly, helping to establish the brand’s voice and create a connection with the audience.

Mint

Mint’s explainer video features a voiceover that is fun, lighthearted, and energetic. The voiceover matches the tone and style of the video, helping to make the video more engaging and memorable.

Crazy Egg

Crazy Egg’s explainer video features a voiceover that is clear, professional, and authoritative. The voiceover matches the tone and style of the video, helping to establish the brand’s voice and credibility.

Voiceover services and resources

If you’re looking for voiceover services or resources, here are some options to consider:

Voices.com

Voices.com is an online marketplace for voiceover artists. They offer a wide selection of voiceover artists with different tones, styles, and experience levels.

Voice123

Voice123 is another online marketplace for voiceover artists. They offer a selection of voiceover artists with different tones, styles, and experience levels.

Upwork

Upwork is a freelance website that offers voiceover services. You can post a job listing and receive bids from voiceover artists.

Conclusion

Choosing the right voiceover artist for your explainer video is an important decision. The voiceover can make or break the success of your video, so it’s important to choose an artist who can convey your message effectively and engage your audience. By considering factors like tone, style, and experience, and following tips for working with your voiceover artist, you can create a video that is not only visually appealing but also effective in communicating your message and driving conversions.

Rob Haller
314-604-6544
stlouisdroneservices@gmail.com

Case studies videos are perfect for demonstrating the effectiveness of your product or service.

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On just about every video production, especially with a case study, we will shoot b-roll shots with our drone to aid with the success story in the video.
An aerial view helps in attention and often aids in a better understanding of the story.

Using video case studies is a great way to demonstrate the effectiveness of your product or service. It gives potential customers a glimpse into how your product or service has helped real people in real-life scenarios. Video case studies are an especially powerful tool for showing potential customers how your product or service has transformed the lives of people like them. By highlighting the solutions that your product or service can provide, you can create an emotional connection with your target audience and show them that your product or service can help them too. With a powerful video case study, you can help potential customers make the decision to invest in your product or service.

What are video case studies?

A video case study is a video recording that demonstrates the use of your product or service. They are helpful marketing tools that are often used in B2B marketing campaigns. Video case studies can help you demonstrate how your product or service has had a positive impact on clients’ businesses and lives. This can help increase product sales and lead to more revenue for you and your company. Video case studies can be used to showcase product functionality, highlight client success stories, and provide contact information for your business. With a video case study, you can show potential customers how your product or service has helped other people solve their problems. This creates an emotional connection with your target audience and helps them relate to the struggles that your potential customers have had. Video case studies are an excellent way to clearly demonstrate how your product or service works and is used in real-life scenarios.

Benefits of using video case studies

If done correctly, video case studies can be extremely powerful and helpful marketing tools for your business. They can help you demonstrate how your product or service has helped other people and solved their problems, and how it can help new customers too. Video case studies are an excellent way to humanize your business and your products or services. You can use video case studies to show potential customers how you’re solving real problems and helping real people – like them. Video case studies can help build trust with potential customers and can also be used to educate customers on the value of your product or service.

Video case study statistics

According to a survey by the market research company Nielsen, 64% of consumers trust video content over written content. And, those who watch videos are 2X more likely to buy a product than those who don’t. Another study shows that 90% of customers are more likely to buy a product after watching a video about it. And if you use video case studies, you can further increase your product sales and revenue.

Tips for creating a great video case study

There are a few things you should keep in mind when creating a video case study. You want to showcase the product or service in action, so you will want to film the product or service being used. You should use real people in your video case studies so you can show potential customers how your product or service has helped others like them. You can show detailed results from the success stories of your product or service by including graphs, charts, and facts; this will help reinforce the impact of your product or service. More importantly, you will want to make sure you are including what your product or service actually solves and the pain points that it addresses. This will help potential customers see how your product or service can help them too.

How to use video case studies to reach potential customers

There are many ways you can use video case studies in your marketing campaigns. You can upload your video case studies to your website. You can also post them on your social media channels and other online platforms to help promote your business. You can even create a playlist on a video platform like YouTube to help showcase multiple video case studies in one place. You can send your video case studies to your leads and customers too. You can include your video case studies as part of your email campaigns and newsletters to help showcase the value of your product or service. You can also include your video case studies in your printed collateral materials. And, you can also share your video case studies at conferences and other networking events.

Video case study best practices

When creating a video case study, you want to showcase multiple clients who have used your product or service. You want to make sure that the results of your video case studies are real and not fake or staged. You can use video testimonials from your clients to help further strengthen your video case studies. You can also create a step-by-step video guide that demonstrates how to use your product or service. This will help your customers better understand how they can use your product or service to solve their problems and gain value from using it.

You can also use video case studies to feature your staff members or team members. You can use video case studies to showcase the benefits of your product or service over your competitors’ products or services. You can also use video case studies in your environmental impact and sustainability campaigns.

Examples of successful video case studies

Adobe – Adobe shows how its services have helped transform the lives of its clients. The company uses video case studies to demonstrate how its services have helped transform the images of customers’ photos and artwork.

HubSpot – HubSpot uses video case studies to showcase the success of its clients and products. The company uses its video case studies to help people understand the value of its products and services, including its marketing software.

GoToMeeting – The web conferencing tool GoToMeeting uses video case studies to show how its products have helped people conduct business remotely.

Our two-person drone crew setting up to shoot aerial b-roll for a corporate client case study
Our two-person drone crew setting up to shoot aerial b-roll for a corporate client case study

Amazon – Amazon uses video case studies to showcase how its fulfillment and logistics services work. It also uses video case studies to show how its one-click ordering works.

How to create a video case study

In order to create a video case study, you will need to select a client or customer who has used your product or service and achieved success with it. You want to choose someone who is willing and able to share their story with you, their experience with your product or service, and how it helped them achieve their goals. Once you’ve selected your client and they’ve agreed to be featured in your video case study, you can then plan and create the video case study. You will want to film the video case study using a high-quality camera, like a DSLR or a high-definition digital video camera. You will also want to have lights and a microphone that is close to the subject of the video case study. You can then use editing software to edit your video case study and add text and images to help showcase the value of your product or service. You can upload your video case study to your website, social media channels, and other online platforms to help promote your business. You can also send your video case study to your leads and customers to help promote your product or service and demonstrate its value.

Video case study marketing strategies

You can use a variety of video case study marketing strategies to help increase your product sales and lead generation. You can use video case studies to showcase how your products or services have helped clients solve their problems. You can also use video case studies to help you rank higher in search engine results. You can create a video case study that includes your keyword, or a variation of it, in the video title, as well as in the video description. This will help you rank higher for your key terms and help you increase your organic traffic. You can also use video case studies to create more social media engagement and help you grow your audience. You can create a video case study and then share it on your social media channels. You can also ask your existing customers to share their video case studies on social media so they can help provide your products and services more exposure.

Video case study best practices

You can use video case studies to help you create a more effective marketing campaign and reach more leads and customers. However, you will want to make sure that your video case studies are effective and that they provide value to your customers. You can use these tips to create more effective video case studies: Choose a good topic – You will want to choose a topic for your video case study that is relevant to your industry. Choose a good case study – You want to choose a case study that is relevant to your product or service. Create a compelling video – You will want to create a compelling video that is interesting and engaging. Include a call-to-action – You will want to end your video case study with a call-to-action that encourages your leads and customers to reach out to you or to contact you.

Robert Haller

314-604-6544

stlouisdroneservices@gmail.com

Thermal Image Drone service for your building inspection

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Using infrared roof thermography to detect trapped moisture troubles in flat roofs is a proven approach. Infrared roof thermography may help building owners and property management firms locate roof issues when leaky roofs in apartments below result in production losses and equipment downtime. Infrared roof surveys are important for detecting roof troubles, developing maintenance plans, and making informed choices concerning roof upgrades, replacements, and resurfacing with one of the popular new roof coatings. Infrared roof surveys can detect roof issues that have serious consequences and may save money on repairs.

The world’s largest thermal imaging equipment manufacturer, FLIR Systems, is the camera we utilize on our drone. The purpose is to look for trapped moisture under roofing membranes after sunset. As the roof’s surface heats up throughout the day, trapped water will stay warm, allowing us to see it easily with our drone thermal imaging after sunset. When the sun goes down, the roof’s surface will cool down, but the water will keep its heat, allowing us to see it with our drone thermal imaging. These areas of moisture are then inspected for future repairs.

Robert Haller

314-604-6544

stlouisdroneservices@gmail.com

Best Tips For Shooting Drone Video For Advertising And Public Relations

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The rise of drones has opened up new possibilities for businesses, industries and marketing agencies. From real estate to travel, hotels and restaurants have all found new ways to use aerial photography to their advantage. And while some businesses may be wary of the implications and regulations involved with drones, the benefits are undeniable. Drones give businesses a whole new perspective on their properties, products and services. They’re also an affordable investment in a marketing tool that can pay off almost immediately. Whether you’re just getting started or looking for ways to improve your drone video shoots, here are the best ideas from experienced pros who know exactly what it takes to shoot effective drone videos.

Research the location

Before you even think about picking up a drone, you’ll want to do a thorough research of the location you plan to shoot. When shooting real estate drone videos, a property’s proximity to nearby businesses and neighbors can greatly affect your ability to shoot. If the property is close to a residential neighborhood, you’ll want to consider the noise, potential privacy issues and FAA regulations on drone use near people and buildings. When shooting hotels, restaurants or other businesses, you’ll want to research the hours that property is in use and when it’s closed. This will help you avoid unnecessary interruptions, as well as any noise complaints from neighbors.

Hire a professional drone pilot

Depending on the scope of your drone video shoot, you may want to hire a commercial drone pilot. Their skill set, licensing and knowledge can make the difference between a successful shoot and an FAA violation. A drone pilot who specializes in videography will have the experience and skill necessary to make sure your drone video is shot safely and with as few interruptions as possible. Hiring a professional drone pilot will also help you avoid fines and potential legal issues related to operating a drone without proper licensing or FAA clearance.

St Louis Drones for NFL Films Eads Bridge and Arch shot

Try to incorporate movement in your shot

One of the biggest mistakes new drone videographers make is shooting only stationary shots. While a stationary shot may be a great B-roll or cutaway shot, it won’t resonate with your audience the way a moving shot will. Dron videographers who want to create more visually appealing shots should incorporate as much movement as possible. This can be done by moving your drone both vertically and horizontally. Expert drone videographers often use a mix of both types of shots to create visually appealing videos.

Make sure you have written permission to shoot

If you’re shooting at a location that isn’t your own, you’ll want to make sure you have written permission to shoot. This can be as simple as asking the property owner if you can shoot on the grounds. While permission won’t prevent you from being fined or facing legal action if you are in violation of FAA regulations, it will go a long way toward protecting your business from liability. If you’re shooting a client’s property and they give you permission to shoot but don’t sign a release, you’ll want to make sure you have written permission anyway. Your client signing a release won’t protect you from any potential legal issues if you violate FAA regulations.

Plan your shots beforehand, and don’t deviate from that plan

While spontaneity has its place in the world of video, drone videographers who want their shoots to go smoothly should plan their shots ahead of time. When planning your shots, consider the effect you want to achieve, your target audience and the location of your shoot. You may also want to consider B-roll shots and cutaway shots to round out your video and enhance its impact.

St Louis Drone Services cinematography for The Layover movie production

Try to incorporate B-roll and cutaway shots

While we’ve talked about how important it is to have a moving shot, it’s also important to have B-roll and cutaway shots to break things up and make your video more visually interesting. B-roll is supplementary footage that is often used to enhance a shot or give the editor some freedom when piecing together a final video. Cutaway shots are transitions between scenes or shots. B-roll and cutaway shots are most common in documentaries, but they’re also used in other types of video, including drone videos. B-roll and cutaway shots can be as simple as panning shots of the landscape behind your subject to add visual interest to your videos. Cutaway shots are often used to transition from one subject to another or to transition from a wide shot to a close-up.

Use the best drone for your shoot

The best drone for you will depend on your circumstances, budget and experience level. Drones are available in a variety of price points and with different features. For example, beginner drone pilots may want to start with a more affordable option like a toy drone. While these aren’t the best option for professional videography, they can give you a basic understanding of drone operation and how to frame shots. To find the best drone for your needs, consider your budget, experience level and the type of shoot you plan to conduct. Budget is obviously a factor, but you may also want to consider the type of drone you want to use. If you want to use your drone for real estate shoots, you’ll want to choose a drone that has a high-quality camera.

Pick a time of day with little or no wind

When picking a time of day for your shoot, you’ll want to think about the elements. Strong winds can cause problems for drone pilots, especially beginners. Pick a time of day with little or no wind to make sure your video shoot goes as smoothly as possible. You’ll also want to avoid picking a time of day with extreme weather that could disrupt your video shoot. You’ll also want to pick a time of day with little or no sunlight. Drone pilots often like to shoot before sunrise or after sunset to avoid any potential issues with shadows.

Use the right camera settings

When setting up your camera, you’ll want to consider the type of footage you want to capture and the best camera settings for that. Drone videographers can capture both high-definition video and still images. Depending on the type of video you want to create and the camera settings you use, you can create stunning video and/or still shots. Determine what camera settings you want to use before you start shooting your video. This will help you avoid fumbling with your camera on the fly and wasting time and energy.

St Louis Drone Services for construction videos

Find the right location to launch and land

Depending on the type of drone you use, you may need to find the right location to launch and land your drone. Drone pilots who use larger unmanned aircraft systems (UAS) or higher-end drones may need to find a location that’s away from people. You may even need to get FAA clearance before you launch your drone. If you use a smaller drone that doesn’t pose a threat to people or property, you may be able to launch and land it just about anywhere.

Use the right frequency for your shoot

Depending on your frequency and what you’re shooting, you may need to make sure you’re not interfering with other nearby businesses or the general public. For example, you may want to avoid flying your drone near airports or businesses that fly commercial aircraft. You may also want to avoid flying your drone on the same frequency as other businesses that rely on short-range frequencies like first responders and others. If you plan on flying your drone near other businesses, you’ll want to check the frequency you’re currently using and make sure it doesn’t overlap with nearby businesses.

Avoid flying in bad weather

Drone pilots should avoid flying their drones in poor weather. Flying in bad weather can cause problems for both drone pilots and their aircraft. You may also run the risk of violating FAA regulations if you fly in bad weather. While the FAA doesn’t have set regulations for flying in poor weather conditions, there are guidelines for flying in bad weather. You’ll want to avoid flying in heavy fog, thunderstorms and other conditions that can disrupt your video shoot.

Stay away from other aircraft

When flying your drone, you don’t want to fly too close to other aircraft. While there are no FAA-mandated minimum distances pilots must maintain from other aircraft, it’s best to err on the side of caution. If you want to fly your drone but aren’t

Robert Haller

314-604-6544

stlouisdroneservices@gmail.com

Drone Media St. Louis | Professional Pilots

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Our FAA certification assures that our pilots are knowledgeable regarding all FAA rules and regulations regarding unmanned aerial vehicle drone operation and safety practices.

We provide professional aerial photography and cinematography services for marketing and advertising companies as well as directly for the end client for leisure destinations and multimedia communications. This includes Golf Courses & Resorts, Local Tourism Promotion, and other Landmark and Destination Advertising. Use of drone photography and video can help provide a new, exciting perspective that attracts more visitors and customers.

We specialize in aerial and ground based video production in addition to providing in-house post-production services. Our expertise in video editing, sound design, and animation bring a unique component to each project and enables us to produce amazing content for our clients and partners.

Robert Haller

314-604-6544

stlouisdroneservices@gmail.com

Drone Thermal Inspection (FLIR) Services for Buildings.

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Protect your investment. Prevent Problems Before They Get Worse.

Thermal imaging technology has become one of the most valuable diagnostic tools for building inspections to help identify problems early.

Easily assess the condition of your rooftop with thermographic imaging. Our drones can fly over your rooftop and capture high-resolution infrared photos with high detail. Spot anomalies and identify water damage, heat leakage, or other potential problems. If left untreated, many rooftop problems can get worse and more costly, causing leaks, mold, and rot.

Cost Efficient. Time Efficient. Liability Efficient.

From construction to energy, deliverables from FLIR thermal imaging sensors collected and analyzed with our processing and analysis tools are leading the use of drones into the next frontier.

Robert Haller

314-604-6544

stlouisdroneservices@gmail.com

Drone Video Services | Creative Media | Specific crane aerial marketing clip

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Sometimes we’re called up to shoot very specific tasks with our drone. This was a request by our client to shoot an assembly process for a large crane assembly in St. Louis. We shot on location for about five and a half hours to build their marketing tool box. In all we shot over 100 stills and 20 different video clips.

Create stunning visual displays. We’ll create high movie quality with a reasonable marketing budget.

Crane assembly marketing shots by drone.

We keep up with the latest advancements in drone technology and guarantee top quality work. We have award winning camera operators to get the right shots our clients request.

Robert Haller
314-604-6544
stlouisdroneservices@gmail.com

Drone Photography and Video Services in St. Louis

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Get HD digital quality still photographs of places, people and events. Our photographers fly the best quality drones and will capture images of your subject from virtually any angle.

Aerial cinematography for broadcast, documentaries, narrative film, events, and sports.

Drone video allows your audience to see all the views of your entire property, including the local area and surrounding points of interest.

Robert Haller
314-604-6544
stlouisdroneservices@gmail.com

Meridian St Louis building locator aerial map.

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We now offer a powerful new aerial drone with features that were previously only available in Hollywood. Our fleet consists of a variety of different aircraft that shoot digital video using the highest quality cameras available.


Fast Setup – A big advantage of using our drones/UAVs over using a camera crane or jib is our setup and launch time. We can be in the air in as little as 10 minutes! Compare that to the typical setup time of a 30’ jib which is often times around an hour and a half. Capture aerial video in multiple locations in a short amount of time.

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Robert Haller 314-604-6544 stlouisdroneservices@gmail.com